The appearance of your blog post can make or break the experience for your readers. It's important that you take the appropriate steps when choosing the right photos for your post in an effort to improve your website marketing. Everything from image quality to photo placement can affect whether or not your readers will immerse themselves in your blog post.
The quality of your images reflects the quality of your blog, so when choosing images make sure you look for ones that are high quality and capture your readers' attention.
High-Quality Image Checklist:
Clear and crisp details
Good exposure and lighting
No blur or grainy details
Never been used on your other posts
Where to Look for Images
As easy as it might seem, you can't just take any image you find in a Google search. You need to understand which images you can and cannot use and what a copyrighted image is.
Copyright is used to protect original works of authorship, whether it's your blog post or an image you've taken.
Copyright laws allow the creator to distribute the photo through sale or transfer.
When searching through photos always read the fine print and know what type of copyright the image has.
Here are the photo licenses you need to know about:
Creative Commons - A nonprofit organization set this up to allow photographers to easy license their work. Images are not always available for commercial use, so make sure you check before using one. The benefit of this photo license is you don't have to pay to use an image - you just need to provide photo credit.
Royalty Free (RF) - You will come across these on stock photo sites and only have to pay for the license to use them once.
Public Domain - There are no licenses or purchasing needed for photos on public domains. The photographer has chosen to place their work in the public domain for all to use.
Create Your Own Image
If you can't find the right photo for your post, add some originality to it and create your own. Here are some basic tips to follow when taking your own photos:
Take your photos near natural light, but not in direct sunlight.
Use props to tell a story, but be sure to keep it simple.
If you are taking photos in your own home, make sure to clean first! Create your own background with a white poster board, chalkboard or something similar.
Take photos from every angle and choose which one you like the best.
Including a photo credit will give your blog a sense of professionalism. Make sure to source the original artist with a link back to their work. There are many ways to do this, as shown in the infographic below.
Sizing the Image
Where you place your photo throughout your post can determine if your readers stay engaged and continue reading, or go to another site. Keep these tips in mind:
Always center large images.
Thinner images should also be centered (you can crop large images down to save on load time)
Keep right and left aligned imaged small to avoid crowding the text next to it.
Place an image above the fold.
Use large images to separate major sections to create an impact.
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