---
title: 6 Digital Marketing Trends for 2015 [Infographic]
description: Is your business ready for another successful year? Here are the six digital marketing trends for 2015 you should know about and be working on.
image: https://blog.velocity23.com/hubfs/digital-marketing-trends-featured-image.png
---
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By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
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# 6 Digital Marketing Trends for 2015 \[Infographic\]
[Miscellaneous](https://blog.velocity23.com/blog/topic/miscellaneous)
A new year is among us and with that comes a new set of trends and predictions to watch for. They will shape the way you advertise to and engage with your ideal customers.
Is your marketing team ready for what's in store? Don't keep making the same marketing mistakes - it's time to adapt and take charge of your business.
In the below infographic from [Syndacast](http://syndacast.com/), you'll learn about the six most important digital marketing trends for 2015 and the impact they will have on businesses looking to build on their marketing successes from last year.
## **The 6 Digital Marketing Trends for 2015**
### Mobile Optimization
Mobile optimization is expected to take a big leap in 2015. Mobile-specific content will be created for mobile phones which incorporates the rules of [responsive website design](https://blog.velocity23.com/blog/the-importance-of-responsive-website-design-infographic) and [mobile advertising](https://blog.velocity23.com/blog/heres-what-you-need-to-know-about-mobile-ads-infographic).
### Social Media Marketing
[Social Media Marketing](http://marketingninjas.com/internet-marketing-services/social-media-packages/) will be recognized as one of the pillars of marketing. In 2015, it is expected to be used as a solid and effective distribution platform.
Trend Alert:
- 88% of marketers will use LinkedIn as a solid B2B marketing platform.
- Instagram will be essential to businesses as the preferred image-sharing platform.
- 42% of marketers plan to increase using Instagram this year.
### Content Marketing
Content Marketing is said to make an even greater impact in 2015. Money from PPC, SEO and social media will be allocated to content.
Stats to Remember:
- 93% of B2B marketers used Content Marketing in 2014.
- 42% of B2B marketers said they considered their [Content Marketing Strategy](http://marketingninjas.com/internet-marketing-services/content-marketing-packages/) effective.
- 90% of organizations market using content.
### Social Payments
Small businesses will highly benefit from a "one-click payment" option from social media websites. Apps such as Twitter allow businesses to sell their products instantly and directly on the user's newsfeed without leaving the app.
### Repurpose Email Marketing
It is expected that content from emails will be repurposed and will now be featured as friendly downloadable PDFs, eBooks and Whitepapers.
### Reinvent Native Advertising
Native Advertising will be reinvented and gain more importance this year. It will shift from being solely promotional content to more relevant content.
[](https://cta-redirect.hubspot.com/cta/redirect/346889/fb2c2122-a4ef-4875-932c-855b3397eb5e)
###### *Photo credits: [marketing](https://depositphotos.com/33193193/stock-illustration-digital-marketing-doodle-elements-set.html)*
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