Your home builder website needs optimal SEO. SEO, as you probably know, stands for Search Engine Optimization and it's the overall term for various methods used to ensure the visibility of your website and its content on the search engine results pages (SERPs) when people are looking for a new home in your city.

2018 marks the first year Marketing Ninjas was able to exhibit at the International Builders Show in Orlando, Florida, which ran from January 9 - 11. We've gone previous years as attendees but this year we had a booth as well.

In 2017, Facebook raked in billions of dollars in ad revenue. Advertising on Facebook is one of the best ways for businesses to generate leads and spread awareness about their products and services. But is that all about to change?

With the digital shift came the rise of content marketing – a term you’re most likely familiar with. Content marketing, at its core, is a strategy focused on distributing valuable and relevant content to a very specific audience. The goal, through content, is to attract the attention of prospective customers, engage with them, and finally close the sale loop.

Facebook has over 2 billion active users and the average user spends just under one hour on it each day. It's currently the world's most popular social media platform. With Facebook, businesses can reach more people, spend less on advertising, and target their desired audiences. This is more efficient and cost-effective than other, more traditional forms of marketing. Billboards, flyers, and print ads are quickly becoming a thing of the past.