Have you ever wondered what it would take to build the ultimate marketing dream team for your home building business? A team comprised of specialists in their field, all working together cohesively? A team that would effectively and consistently deploy marketing strategies that generate more showhome traffic, leads and sales? Read on to discover what the perfect home builder marketing team looks like.

It’s no secret that home builder marketing relies on leads. It’s through lead generation that you’re able to connect with prospects, try to convince them to visit any one of your showhomes, and then try to warm them up to the idea of buying. It’s also no secret that if not done correctly, this is time-consuming and costly, with no way to calculate your return on investment.

The great debate... Is a sub-domain or a sub-directory (also called sub-folders) file structure best for your blog? This debate has been going on for years and years. Experts on both sides have conducted tests and research and written blogs and research posts about their findings.

Many home builders across the country still don't have a foundational, long-term marketing strategy to operate by. Not only does this make it hard to understand the impact marketing is having on revenue, it makes it even harder to see how each campaign fits into the bigger picture. But with the right strategy in place, your marketing efforts become a consistent and reliable source of generating leads for your salespeople.

If you’re already marketing online, you might be using tactics like blogging, sharing posts on social media, or even running Pay-Per-Click ads. While this can be called digital marketing, it’s not inbound marketing. And inbound marketing, my friends, is the next big thing in home builder marketing.