The great debate... Is a sub-domain or a sub-directory (also called sub-folders) file structure best for your blog? This debate has been going on for years and years. Experts on both sides have conducted tests and research and written blogs and research posts about their findings.

Many home builders across the country still don't have a foundational, long-term marketing strategy to operate by. Not only does this make it hard to understand the impact marketing is having on revenue, it makes it even harder to see how each campaign fits into the bigger picture. But with the right strategy in place, your marketing efforts become a consistent and reliable source of generating leads for your salespeople.

If you’re already marketing online, you might be using tactics like blogging, sharing posts on social media, or even running Pay-Per-Click ads. While this can be called digital marketing, it’s not inbound marketing. And inbound marketing, my friends, is the next big thing in home builder marketing.

As you already know, building homes is a numbers game. We're always pushing to sell more, increase the bottom line, and be more profitable. As a savvy VP or Executive, you're looking for ways to continue boosting your revenue. In this article, we share six strategies to help prop up your bottom line.

“We need more showhome traffic!" It's one of the most common things you'll hear from any home builder. And it makes sense. Showhome traffic has been, historically, the major source of clientele for the past 50+ years. But over the last five years, things have changed.