As you already know, building homes is a numbers game. We're always pushing to sell more, increase the bottom line, and be more profitable. As a savvy VP or Executive, you're looking for ways to continue boosting your revenue. In this article, we share six strategies to help prop up your bottom line.

“We need more showhome traffic!" It's one of the most common things you'll hear from any home builder. And it makes sense. Showhome traffic has been, historically, the major source of clientele for the past 50+ years. But over the last five years, things have changed.

New home marketers never seem to have enough time to do everything they need to do. As you bounce from task to task trying to get everything done and meet your deadlines, inevitably things will fall through the cracks or get missed. In this article, you'll discover 4 (and a half) tips to maximize the efficiency of your new home marketing team and get more done.

As a veteran of the home building industry, trying to keep up with current marketing trends can be a huge headache. It has to be overwhelming to read through dozens of articles in order to understand what's hot and what's not. Lucky for you, we have compiled a list the most important home builder digital marketing trends to get you started.

As a new home builder, you've spent hours dreaming up what your business will be like when you're able to grow your customer base, increase your website conversions, and earn more followers on social media. There's just one problem - you have no idea how to create the kind of marketing plan that will actually make it happen. You might be an expert in the home building industry, but when it comes to digital marketing, you may feel lost and unsure of what to do. And even if you do know, you worry your current practices aren't as effective as you'd like.