As a new home builder, marketing is an essential part of your company’s success. No business can exist without customers, and in markets with a lot of strong competition you need to be able to stand out from the crowd.

The internet is a double-edged sword. On one hand, you know the best way to reach prospective home buyers is online with content. On the other, home builders have already saturated the net with a billion blog posts (many of which cover the same topics over and over) thinking because they've created content, the leads will start rolling in. That isn't how digital marketing works.

Showhome traffic is imperative to a successful home builder business; if you’re not getting the traffic you’re not selling homes. And despite your efforts, campaign after campaign, promo after promo, dollar after dollar, you’re finding minimal spikes in your showhome visitors at best. It’s time for you to work with a home builder marketing agency.

There are many things to consider when hiring a marketing agency. You don't want to hire an agency only to find out they don't actually understand marketing for home builders. Partnering with the right agency to fit your needs is key. Read on to discover what factors to look for when deciding on hiring a marketing agency.

Congratulations! You got the job! ...Now what? Taking on a marketing management role is no easy feat. Aside from "learning the ropes” such as your team, systems, and processes you need to be able to assess, understand, and take the reigns on your company’s current marketing efforts.