It often seems like the marketing department takes up a huge portion of the budget, and you just can't see how it's working to help you sell more homes. It feels like a big mark in the expense column of your accounting ledger. But what if we told you it didn't have to be that way?

Do you want to know more about what's been generating leads this year? Here are the top 15 home builder advertising strategies that have been proven to work in 2018.

Branding for home builders is EVERYTHING. Your business sinks or floats on the perception of your ideal buyers. Without a proper brand strategy in place, you can expect decreased consumer awareness, fewer referrals, and a smaller slice of market share. We're here to help you avoid this undesirable scenario. Our goal is to help you identify your brand’s strengths and absolutely crush it in your local housing market.

More showhome traffic equals more sales. But you've noticed a decrease in your showhome traffic as of late. So how do you get more people out, touring your showhomes and talking to your sales representatives? We'll share some of our secrets in this article.

…especially if you’ve been burned in the past. Let's face it, not all agencies are created equal. Digital marketing agencies, in particular, are often met with hesitancy, no thanks to some seriously slimy companies. You need only read the horror stories of shady agency tactics to see why. Maybe you even have stories of your own and this can certainly leave you sceptical.