Fresh marketing and sales ideas for home builders and developers

Email marketing is one of the most versatile and cost-effective tools home builders can use to grow their business. Beyond just sending updates, it’s about building meaningful relationships, fostering trust, and guiding potential buyers through their journey. Whether you’re reaching first-time home buyers or staying connected with past customers, a well-planned email strategy can be a game-changer. Let’s dive into everything you need to know to master email marketing for home builders.

In the competitive world of home building, staying ahead requires more than just exceptional craftsmanship and design. It's also about visibility, credibility, and engagement. Your online presence plays a crucial role in achieving these goals, and blogging is an essential tool in your digital arsenal. However, not all blog articles are created equal. Three particular types of blog posts are incredibly effective - SEO, Educational, and Promotional. Let's explore how each can benefit your business and help you reach new heights.

In an era where your digital presence directly impacts the number of homes you sell, understanding social media marketing basics for home builders cannot be overstated. With 90% of millennials active on social media and 79% checking their favourite platforms multiple times a day, it's clear that social media is where your potential clients hang out.

It's no secret that the current state of the economy has builders tightening their belts. One of the hardest decisions to make during an economic downturn is how to apply your resources. When it comes to budgeting, marketing and advertising come under careful scrutiny. How do you cut back on marketing during a recession without impacting your sales? Let's dig into it...

Managing your home builder marketing can be challenging. To get an advantage over the competition you’ll need to use a wide range of digital marketing strategies, including ones that nobody else is using. The key strategy we’re going to be discussing today is marketing automation.