When you're trying to sell your product or service to someone, a little encouragement can go a long way. The power of influence and persuasion on a buyer's purchasing decisions is an exciting area of leverage that all salespeople should be using. Everreach has compiled their informative research and numerous studies into the comprehensive infographic below that highlights the 6 things you can use to understand your buyer better and capture more sales.

A new year is among us and with that comes a new set of trends and predictions to watch for. They will shape the way you advertise to and engage with your ideal customers. Is your marketing team ready for what's in store? Don't keep making the same marketing mistakes - it's time to adapt and take charge of your business. In the below infographic from Syndacast, you'll learn about the six most important digital marketing trends for 2015 and the impact they will have on businesses looking to build on their marketing successes from last year.

The busiest shopping season of the year is about to begin! People who celebrate Christmas, Kwanzaa or Hanukkah will spend an average of $804.42, up nearly 5% over last year's $767.27. Is your business ready to grab a few of these holiday shopping bucks? The awesome folks over at SociallyStacked have created the below infographic that's packed with valuable holiday shopping trends for 2014 and offers some great advice for capitalizing on your marketing efforts during one of the busiest buying times of the year.

There's a new star in town. He's flexible, you can track who sees him and what buttons they like to push. He doesn't mind, in fact, that's what he's employed to do. You can view him on a variety of devices with ease and count on him to get your message out to the masses with precision. This mysterious marketing genius goes by the name of Mobile Ads. The move towards mobile ads makes sense in our increasingly social world. It seems like everyone has a smartphone and is connected to multiple social networks on a daily basis.

How many of you would be lost without your smartphone? Could you function without the convenience of 24/7 access to all of your mobile interests? The smartphone statistics on this infographic from OnlineColleges sum up the state of our smartphone-savvy world with some not-so-surprising results.