Do you want to know more about what's been generating leads this year? Here are the top 15 home builder advertising strategies that have been proven to work in 2018.

More showhome traffic equals more sales. But you've noticed a decrease in your showhome traffic as of late. So how do you get more people out, touring your showhomes and talking to your sales representatives? We'll share some of our secrets in this article.

You've built up a sizeable list of newsletter subscribers. That's awesome! But now what? Your goal is to sell more homes and it seems like no one is ready to buy yet. You don't want to scare away your newest leads, so it's time to come up with a plan for moving them from just an interested subscriber to a sales qualified lead who wants to tour your showhomes.

We’ve said it before and we’ll say it again: there’s nothing more frustrating than 1) a pushy salesperson when you’re window-shopping or 2) a complacent one when you’re ready-to-buy. As a new home marketer, the consequences of either can be huge. Don’t scare your customers away and don’t miss out on opportunities to sell more homes- instead, understand not all homebuyer leads are created equal. That way, you'll be able to take the right sales or marketing action at the right time!

It’s no secret that home builder marketing relies on leads. It’s through lead generation that you’re able to connect with prospects, try to convince them to visit any one of your showhomes, and then try to warm them up to the idea of buying. It’s also no secret that if not done correctly, this is time-consuming and costly, with no way to calculate your return on investment.