With the smartphone trend now cemented as an almost daily necessity and the number of people who use mobile devices to access the internet consistently increasing year after year, many businesses are taking note. The most important element of website design is user experience. Having a responsive website design allows for users to have an optimal viewing experience no matter what device they use.

As of September 18, 2014, Facebook has made an update to its News Feed algorithm that will have a significant impact on what kind of posts you see and how high they rank on your feed. The latest change will focus on posts related to trending topics and move them towards the top of users' News Feeds. The idea behind this is to transform Facebook into a more news-friendly social platform where people can see what's trending faster and increase its share-ability.

Is your content falling short of expectations? Do you wish there was a way you could jump-start website traffic, lead generation and sales without making any major changes to your inbound marketing strategy? A detailed content creation strategy for articles, social media, and video content will help you do that. The awesome team over at QuickSprout has created the insightful infographic below on these three content creation strategies, providing you with valuable tips and statistics to be mindful of so you can maximize their success.

All the time you've spent formulating a flawless piece of premium content that your subscribers, fans, leads and prospects have been craving has come to an end. You have a drool-worthy offer at your grasp, but what's next? The hard work is done. Now, all you need is a landing page to funnel those people in and an action you want them to take in order to view your offer. But before you unleash your conversion machine, there's one more thing you need to maximize the success of your offer: Landing Page Optimization.

The sales follow up after communicating with a prospect is a fragile thing. You don't want to come off as annoying or too aggressive in your pursuits. Instead of always second-guessing your decisions and worrying about losing a potential sale, the trick is to plan ahead for sales success. The great people over at Breakthrough Email and Signals put the sales process to the test in a big way, keeping track of over 1,000 meetings, 15k emails and $100 million in sales for 7 years. With this research, they pinpointed the most common follow-up problems that a salesperson has and provided solutions to help you move your prospect along the sales funnel with ease.