All the time you've spent formulating a flawless piece of premium content that your subscribers, fans, leads and prospects have been craving has come to an end. You have a drool-worthy offer at your grasp, but what's next? The hard work is done. Now, all you need is a landing page to funnel those people in and an action you want them to take in order to view your offer. But before you unleash your conversion machine, there's one more thing you need to maximize the success of your offer: Landing Page Optimization.

The sales follow up after communicating with a prospect is a fragile thing. You don't want to come off as annoying or too aggressive in your pursuits. Instead of always second-guessing your decisions and worrying about losing a potential sale, the trick is to plan ahead for sales success. The great people over at Breakthrough Email and Signals put the sales process to the test in a big way, keeping track of over 1,000 meetings, 15k emails and $100 million in sales for 7 years. With this research, they pinpointed the most common follow-up problems that a salesperson has and provided solutions to help you move your prospect along the sales funnel with ease.

There's a new star in town. He's flexible, you can track who sees him and what buttons they like to push. He doesn't mind, in fact, that's what he's employed to do. You can view him on a variety of devices with ease and count on him to get your message out to the masses with precision. This mysterious marketing genius goes by the name of Mobile Ads. The move towards mobile ads makes sense in our increasingly social world. It seems like everyone has a smartphone and is connected to multiple social networks on a daily basis.

Think of your website as a well-oiled, lead generating machine. In order for it to perform at it's best, all facets of your website design need to be functioning properly. If one piece is missing or outdated, user experience will be impacted. A good website design has five important elements that impact users the most. The below infographic from Red Website Design goes into detail about the aforementioned vital components that make up a website design that will see traffic growth, increased trust and an overall better experience for your website visitors.

Writing persuasive copy is crucial to the success of your marketing efforts. Your job is to use all the tools, tricks, words and phrases in your repertoire to make your ever-so-valuable leads read between the lines and take action to become a converted customer. Thankfully, Uberflip created the awesome infographic below to give marketers the inside scoop on the vocabulary that matters the most in terms of conversion success.