The beauty of content marketing is that it has direct, positive impacts in other areas of your inbound marketing strategy and is a crucial component to any business wanting to grow their brand. By offering valuable content that your target audience is looking for, you're able to attract the right people to your website and turn them into leads. From there, you can continue to nurture them along the buyer's journey until they become another one of your many satisfied customers!

The key to an effective social media marketing strategy is understanding how your audience reacts to what they see in their timelines. Since Facebook has such a massive user base and is a must for any business to be on and using to promote themselves, it's a good idea to learn the habits of Facebook users so you can post the right kind of content that receives the most engagement. In the Quick Sprout infographic below, you'll get an awesome visual representation into the minds of Facebook users so you can better align your content marketing efforts to suit their needs, interests, and make deeper connections with your audience.

Photos are the new King of Marketing and if you're not already incorporating them into your marketing strategy, you're missing out. Instagram has a massive audience and is growing by the day. Give your brand an identity that people can relate to as you tell stories and promote your products/services through photos. In the KOL Limited infographic below, you'll see why Instagram is good for business. Top global brands are using it for a reason and you should be too!

If you've oticed Facebook engagement is declining, you're not alone. Organic reach has declined to 6%, a drop of 49% since October 2013. Why such a substantial drop? Well, the first reason is because Facebook wants to avoid overcrowding of business page content on users' news feeds. The other reason? Facebook needs to make money so you have to pay for Facebook Ads to increase reach. While you may not be able to crack Facebook's secret algorithm, there are things you can do to improve organic reach on Facebook. The Quick Sprout infographic below will show you which areas to focus on. In time, you'll have a higher reach and more importantly, increased engagement on the posts you create.

Are you looking for more qualified sales leads to convert into business and sales growth? Sometimes, you may have untapped sales opportunities sitting right in front of you and you won't know unless you ask. It's time to put your networking skills to the test. Look within your network of family, friends, and business connections. Here, you already have existing and comfortable relationships and there is the possibility they may be interested in what you have to offer. In the Salesforce Canada infographic below, you'll learn about which questions to ask your network in order to see if they are qualified sales leads, how to position yourself as the best choice available to these leads, and the five ways to uncover hidden sales opportunities within your network.