Landing pages are the doors to lead generation success. A visitor to your website may read a blog post with information he was looking to find. Having effective landing pages for your visitors to go to next, whether it's for a free guide or to learn more about a product, is how you capture leads and bring them through the buyer's journey, hopefully on their way to becoming a customer. Below, you'll find a cool infographic from Copyblogger with a list of all the must-have elements for effective landing pages.

How well is your current social media marketing strategy performing? Do you feel like you should be receiving more engagement on the content you share? I have some good news. It's normal for businesses to feel this way; to not know which social media marketing tactics they should be using. There is a plethora of information online and it can be overwhelming. So what do the experts think? In the Feldman Creative infographic below, social media marketing is simplified into 30 of the most effective social media marketing tactics any business can benefit from. Take these tips and put them into action on your social accounts. In no time, you'll see the results you want - more interaction from your followers, a boost in traffic and leads, increased social reach, and more happy customers!

Any successful business should pride themselves in providing exceptional customer service. Delighting customers keeps them loyal and willing to share their great experiences to others. What does your customer service say about your brand? The Customer Service Training Tips infographic below has 75 inspiring and insightful customer service quotes from some of the world's most influential people who know a thing or two about making their customers happy. Take this knowledge and use it to strengthen your customer service strategy. The results will speak for themselves - right from the mouths of your customers.

Businesses know that marketing methods that worked for years don't really work as well in a socially connected, mobile society. Buyers' habits and priorities have changed, and the impersonal, interruptive advertising that businesses used to rely on is easy to escape from these days. Social media marketing has become essential to most businesses, but it isn't just a matter of taking the ads you're running from other media avenues and putting them onto social media. A social media strategy is unique unto itself and requires forethought, planning, and avoiding common mistakes. Keep reading to check out these practices that are quite effective, and to learn how to avoid unintentional blunders along the way.

How effective is your current email marketing strategy? Are you happy with the open rates on the campaigns you create? If you want to take your email marketing to the next level, you need to know how to to improve email open rates. Thankfully, Sikich has created the wonderful infographic below, complete with 10 easy ways you can boost your open rates and some valuable tips to keep in mind.