Keeping a blog on your site can be one of the most effective marketing tools in your toolbox, but it only truly works if you can keep your readers engaged and returning to read it on a regular basis. A blog takes some time and effort to produce, and without interesting or informative content, you could end up wasting time and money producing something no-one reads.

Are you looking for the most efficient way to ramp up your home builder customer service? Let's be honest, the biggest issue most home builders have is with their customer service. There are a lot of components when it comes to building a house, and many clients don't see all the background work your team puts in.

As a home building company, you know firsthand just how important having a strong online presence is to your business. You want to do everything possible to attract more site visitors, tap into your local market, and grow your blog following. Ultimately, you'd love to make it to the first page of Google's search engine results.

In order for a company to grow and develop, they need to be active on social media. This is no longer a choice, it's a requirement that will take some time and attention to master. As a home builder, this rings especially true because you're in a competitive industry and everyone is trying to reach the same people online. But where should you start to get more traction from your ads in your social media marketing strategy?

Besides native advertising, content marketing is the most effective way of developing qualified leads today. Have you adopted a content creation strategy for your home building business? Don't be left behind as your competitors move forward with theirs!