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Strategy

Bounce Rate: What is It and How to Reduce It

By: Velocity23

The term "bounce rate" can be a confusing one for many people. Is it something you should keep a close eye on, or one of those vanity metrics that don't matter that much?

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Social Media

Why the New Instagram Updates Are Good News for Home Builders

By: Velocity23

There have been a few major changes to Instagram's algorithm in recent years, and more new features continue to be announced. These new changes are meant to further increase engagement amongst users and brands, and it's working well so far.

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Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!

Blog Feature

Content Marketing

7 Bad Home Builder Marketing Habits to Avoid (and What You Should Do Instead)

By: Velocity23

All of us, at some point, start to acquire some bad habits. And even the most experienced marketer can fall into this trap. Starting without a plan in place, focusing on the wrong metrics, cutting corners to meet deadlines… the list goes on.

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Strategy

The Importance of Good Photography for Home Builders

By: Velocity23

When it comes to marketing your home builder business, the importance of photography can’t be overstated. As a home builder, one of the most important things for your clients is to be able to get a sense of how a new home feels, and the best way to do this is to let them see for themselves.

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Lead Generation

Funnel Basics for New Home Marketers: Middle of the Funnel (MOFU)

By: Velocity23

Every stage in a home builder marketing funnel is important. If you think about it, your marketing system runs a lot like a car. When every part comes together in the right way, your leads and home sales are going to take off and your funnel will be able to fuel itself.

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Mapping The Home Buying Journey

Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!