Traditional Marketing Sucks The age-old marketing model isn't working anymore. Traditional marketing was all about how "reach" and "frequency" were the keys to success. This "outbound marketing" is interruption-based and largely focused on methods such as cold calls, print ads, direct mail, attending tradeshows, etc. The idea behind outbound techniques is to tell as many people as possible as many times as possible about your products and services and they would eventually buy from you; to get in front of cold leads and warm them up to the point where they would try your product or service.

Despite what skeptics may think, there is a very real return on investment for offline businesses that are spending marketing dollars on online marketing. A big part of what's driving that success? Social media.

Stumped on how to increase response of your social media updates? If you want to increase response from your online community when you're posting updates you need to make sure that you aren't missing one of the fundamental elements of effectively communicating with your audience. Add one of these elements in and you'll instantly see an improvement.

New Marketing Is On The Rise According To Inbound Marketing Infographic According to this inbound marketing infographic created by Voltier Digital, Inbound marketing is on the rise. “That’s great…” you’re thinking, “but what the heck is Inbound Marketing anyways?” Welcome to the dawn of marketing you won’t hate…

The Trusted Authority. Has a nice ring to it, doesn’t it? The truth is that anyone can become the trusted authority in their market. You don’t have to be the best, you don’t have to have the most knowledge, you don’t need any fancy initials after your last name. Becoming the Trusted Authority is all about marketing. It’s all about positioning, and with a little bit of effort, anyone can do it. Why on earth would you want to become the Trusted Authority in your market? That’s a great question and I can give you a number of reasons why you should work smart to become the Trusted Authority in your market. Here’s just a few: