If you're a new home marketer, your schedule is full of managing show home launches, supervising marketing staff, overseeing agency work, calculating marketing budgets, updating the website, and trying to generate more leads. The list goes on and on. At times, marketing strategy might be the furthest thing from your mind, but it's an essential part of growing the business and staying ahead of the curve in a rapidly evolving digital environment.

Question: Say you're walking down the street handing out business cards (and you only have 50 to give out), who would you ideally choose to give them to? As a new home builder, you'd probably prefer men and women over 40 with a household income of around $125k+. Ideally, they would be looking to move within the next 3-6 months and looking in the area of your latest development. Now, what would happen if you're walking down that same sidewalk and every person who passed by met that exact description?

If you’re wondering whether your target market is using social media - stop wondering. They are. Over 64% of Canadians have a social media account and they spend over 40 minutes on Facebook each day.

The real estate market is ever changing. Long gone are the days of billboards and basic listings. To maintain relevance to today's buyers, you need to know the latest trends in marketing.

Online video is booming. Video captures our attention and imagination in ways that no other form of media can. A picture paints a thousand words and a two-minute video has 120 frames (essentially pictures) per second… You do the math.