Great design is proliferating both online and offline. Web and app design has grown up to embrace many strong principles that have been in print design for decades. The Internet has allowed graphic designers to share and be inspired by great works.
What does 2015 hold?
In the Coastal Creative infographic below, you'll see which marketing design trends are still going strong and the new ones to look out for.
It seems that more designs are incorporating better typography. Better visual hierarchy, more unique fonts, and strong statements. Look for more of this in 2015.
The company Magic Leap captured our imagination with just a few photo mockups and some good news coverage. Technology, wonder and Dr. Seuss's dreams align to make imagination real. We predict more magic will make its way into 2015 designs.
This is a bolder prediction because we've seen small illustrations pop up through the years. But with large imagery, strong font, and pleasing colours becoming standard designers will look to differentiate with designs that take hard work: unique, hand-drawn illustrations.
If 2014 saw large high-quality images show up everywhere, 2015 will see large background explode onto more sites. With broadband speeds ever-increasing, it makes more sense to add to that rich website experience. It shows the soul of a company, without an in-your-face video. An ambient, ethereal feel that doesn't get in the way.
More difficult to make than pure video or images, and more unique than either, designers looking to stand out will use cinemagraphs in their interactive storytelling in 2015. Although not brand new this year, with more adoption of rich content experiences, they will be the new, classier, version of GIFs.
With these marketing design trends in mind, you'll be able to give your visitors a better user experience and turn your website into a lead-generating machine.