The Benefits of Blogging for Your Business [Infographic]

Do you know about the benefits of blogging for your business? There are many tangible benefits of having an active blog with great content. A strong blogging strategy will help you attract more leads and customers. This is the fuel behind increased traffic and brand growth. Take a look at the Quick Sprout infographic below to learn just how effective a blog is for your bottom line.

The Benefits of Blogging for Your Business

Blogging has been identified as one of the best ways to attract new customers. 57% of companies with a blog have acquired a customer from it. If you're not already blogging for your business, you should be! It will help you move more visitors down the buyer's journey. The equation is simple - the more you blog, the more customers you'll attract.

Blogging is one of the most effective ways to get more traffic:

• Companies that blog have 80% more new visits. 
• Blogging 16-20 times a month has earned businesses twice as much traffic.
• Businesses with over 200 total blog post articles got 4.6 times more traffic than those with under 20 blog posts.
• Social media, search engines, and email are the top-three traffic sources generated through blogging.
• Blog posts are also shared and read across all devices - this is why responsive websites are so important.

Blogging not only gets you more traffic but leads as well. In fact, many believe it is the best place for leads:

• Small businesses with blogs generate 126% more leads.
• Blogging 16 to 20 times in a 30-day period has earned B2B businesses nearly 3 times as many leads.
• B2B marketers using blogs generate 67% more leads.

Blogging often times doesn't work for people because of poor execution. Follow these steps to make sure you can generate actual results:

• Your priority is to provide value for your audience.
• Go out of your way to create exceptional content, or else you just become noise.
• Make sure you build an audience through social media and email lists.
• Build consistent distribution channels. If you don't have an existing following, use resources such as industry forums and LinkedIn groups.

More Blogging Best Practices

• Blogs that post daily have 5 times more traffic than those that post weekly or less.
• Blogs have the highest traffic on Monday morning.
• Posts published on Thursday get the most social shares.
• 46% of people read blogs more than once a day.