Question: Say you're walking down the street handing out business cards (and you only have 50 to give out), who would you ideally choose to give them to? As a new home builder, you'd probably prefer men and women over 40 with a household income of around $125k+. Ideally, they would be looking to move within the next 3-6 months and looking in the area of your latest development. Now, what would happen if you're walking down that same sidewalk and every person who passed by met that exact description?

If you’re wondering whether your target market is using social media - stop wondering. They are. Over 64% of Canadians have a social media account and they spend over 40 minutes on Facebook each day.

The real estate market is ever changing. Long gone are the days of billboards and basic listings. To maintain relevance to today's buyers, you need to know the latest trends in marketing.

Online video is booming. Video captures our attention and imagination in ways that no other form of media can. A picture paints a thousand words and a two-minute video has 120 frames (essentially pictures) per second… You do the math.

In 2015, 506,334 residential homes were sold. In 2017, that number continued to climb. With such rapid increases in new home sales, there's never been a better time to be in the real estate and home building industries. But the increasing markets has led to a surge in companies joining these industries and a surge in competition. If you want to be successful, you need to be prepared to meet this competition head-on.