Are you maximizing your lead generation efforts? An optimized email marketing strategy will keep your leads engaged and converting, but you need to keep your list growing.
The ELIV8 infographic below will show you all the different ways you can grow your email list fast so you can continue converting more leads and sales.
Each of the 21 ways for growing your list can be found in the infographic, but here are a few I want to highlight:
Landing pages are pages on your website used to convert visitors. In fact, 56% of clicks for websites are directed to landing pages, not home pages. Creating optimized landing pages for your premium content is one of the best ways to convert your website visitors. They get great content in exchange for opting in with their email address, and now you have another lead to add to your email list!
Many case studies have shown that simply using opt-in forms can increase conversion rates by 200-500%. If you make it as easy as possible for them to subscribe to your newsletter, chances are they will join.
Teach your employees to use your point-of-service (POS) system or a piece of paper to collect emails from in-store shoppers. It's also a good idea to incentivize sign-ups by offering specials to email subscribers.
Pop-ups have increased some sites' conversion rates by more than 1,000%. Exit intent pop-ups take it one step further by converting visitors who are about to leave your site.
Using the Twitter ad platform, you can create on-click opt-in ads that generate new subscribers by making the opt-in process incredibly quick and simple.