---
title: "Brewing With Substance: 8 Steps to Creating Great Content [Infographic]"
description: How does your content marketing taste? Brew up a smooth glass of what your audience loves by following these steps for creating great content!
image: https://blog.velocity23.com/hubfs/brewing-with-substance-steps-creating-great-content-featured-image.png
---
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By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
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# Brewing With Substance: 8 Steps to Creating Great Content \[Infographic\]
[Content Marketing](https://blog.velocity23.com/blog/topic/content-marketing)
Brewing good beer and creating great content have a lot in common. They're both fresh, fun to share, and leave your customers smiling.
So how do you brew [the best content](https://blog.velocity23.com/blog/how-to-create-content-that-drives-traffic-to-your-website-infographic)?
Follow the steps in the [Kapost](http://kapost.com/) infographic below to become a master of the craft.
## Know Your Audience
Before hopping into content production, find out what your audience likes. Take time to research their tastes and where they overlap with the value your brand provides.
## Keep a Variety of Content On Tap
Offer a variety of styles to satisfy different needs. Focus on a few tried-and-true content types, then surprise them with small batches of bold, unique creations.
**Lager -** Light and easy to consume, lager-like content appeals to a broad audience. Think top-of-the-funnel assets like blog posts and website copy.
**IPA -** This kind of content, much like the style of brew, is more daring and flavourful. It might be an edgier blog post, interactive quiz, or eye-catching design. Your biggest fans will drink it up.
**Porter -** Just like a porter, this content is rich and satisfying. Beautiful visuals realized through infographics or SlideShares could fall in this category.
**Stout -** When your audience is ready for something hearty and robust, they'll turn to a stout. Give them [e-books](http://marketingninjas.com/marketing-resources/) and whitepapers with ample detail and actionable advice.
## The Ingredient List
- Gather internal resources.
- Tap into real-world knowledge.
- Use audience-specific relevancy.
- Utilize your team's creativity.
## Content Planning
Next, filter through your ideas. Look at current trending topics, available resources, and requests from other teams to redefine your strategy.
## Brewing
This is where the magic happens. Stir it all together with writing, design, and collaboration. Give yourself enough time to create a perfectly balanced result.
## Distilling
It's now time to review and refine your content to its ideal final state. During the distilling phase, seek internal buy-in and make any finishing touches. Only the smoothest content should be sent out to your audience.
## Bottling
Prepare your content for delivery. You can ship can-sized blog posts, bomber-sized content bundles, or large research pieces big enough to fill a keg.
## Distribution
After all that brewing, make sure your content is consumed and enjoyed! Ship via social channels, industry spaces, and influencer programs. And don't forget to share with friends!
A delicious, well-balanced beer is the result of a dedicated teams's hard work. So is your [content marketing](http://marketingninjas.com/internet-marketing-services/content-marketing-packages/). All that behind-the-scenes effort is worth it when you share crisp, appealing content with thirsty readers.
### [](https://cta-redirect.hubspot.com/cta/redirect/346889/1a617892-c843-4171-9fe0-1a1fb02f2e5a)
#### Was this infographic on Creating Great Content helpful? Which steps need improvement in your content marketing strategy? Let us know in the comments below!
#### About Velocity23
We help home builders and developers upgrade their marketing, sales and operations processes so they can grow and scale their business, and sell more homes.
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