Building an awesome, active blog for your business starts with great design. Having a content platform that is optimized for search engines and visitors - your most valuable assets - will have you seeing more engagement with increased readership and leads.
Thankfully, Quick Sprout has created a very resourceful infographic for you to follow so you can optimize the layout of your blog. You can find all of these wonderful blog design optimization tips below!
5 Quick Tips for Optimal Blog Design
Before you check out the below infographic, here are a few blog design optimization tips you should never forget:
- Your main blog content needs to take up at least 60% of your design.
- A sidebar should be placed on the right side of your blog pages. Why? Marketing Psychology. That's why. Simply put, more people will read your content if it is laid out this way.
- A responsive site should be your only option. Consumers today spend nearly 60% of their time on the internet on their mobile devices. If they can easily navigate your site on any device, they'll be more likely to stay and look around for a bit.
- Add scrollable social buttons to each page on your blog. As they read down the page, your social channels will pop up and they can easily share your post if they want to.
- 11pt font size is the magic number. Any less than that, and you'll see a decrease in time on site.
Optimizing your blog design should be constant. Follow the best practices and see what works for your readers. In time, you'll have a good idea of what works and positive blog metrics will be the best reward!
(P.S. - For all you beautiful business bloggers out there - this one's for you. If you feel like you're all out of ideas to write about, try this Ultimate Blog Title Swipe File. Happy blogging!)
Was this infographic on Optimal Blog Design helpful to your business? Which blog design optimization tips are you already following and how are they working? Let us know in the comments below!