---
title: The Social Side of Holiday Shopping [Infographic]
description: Over 60% of shoppers today use social media to find the perfect gift. Check out these other stats about the social side of holiday shopping.
---

[New Home Marketer Blog](https://blog.velocity23.com/blog)

# [The Social Side of Holiday Shopping \[Infographic\]](https://blog.velocity23.com/blog/social-side-holiday-shopping-infographic)

 Written by [Velocity23](https://blog.velocity23.com/blog/author/velocity23) | Tue, November 19, 2013

Well, it's that time. There's just over a month until Christmas... how much shopping have you done?

Are you completely finished? If you are, know that I am envious of your skills. Haven't even started? You and I are in the same boat, my friend.

But are you aware of the way peer influence and social media are changing the way people do their holiday shopping?

Over 60% of shoppers today use social media to find the perfect gift for that special someone.

## Interesting Social Shopping Stats:

- 67% of shoppers buy a gift they found via social media.
- A peer recommendation is the leading driver of holiday shopping purchases.
- While it isn't a surprise that Facebook is the leading social channel, the leading type of content most likely to be shared on Facebook was a digital coupon!
- Of course Pinterest is the leader when it comes to inspiration ideas :)
- Over 50% of shoppers use social media while they're in the store!

Check out some of these other stats about the social side of holiday shopping:

So there you have it. An inside look at how the average consumer is using social media for their holiday shopping. Now what are you going to do with this knowledge?

#### Is this going to help you with your holiday shopping campaigns? Let us know how you plan to use this to your advantage in the comment box below!

###### *Photo credits: [woman](https://depositphotos.com/50208623/stock-photo-young-beautiful-women-at-the.html)*

[View full post](https://blog.velocity23.com/blog/social-side-holiday-shopping-infographic)

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