You might be wondering just exactly how inbound works. Well, inbound marketing better positions your company to get found by your customers by developing an online presence that speaks to them and their specific needs. The four actions of inbound marketing are attracting visitors, converting leads, closing customers, and delighting fans.
In the ELIV8 infographic below, you'll learn about 21 inbound marketing growth strategies to increase your revenue.
Businesses that blog receive 77% more traffic and 97% more links to their site than those that do not. That's because blogging creates value and credibility that attracts your ideal audience.
There are 2.03 billion people who have active social accounts who are online 2-3 hours per day! That's a large number. This gives businesses an incredible new channel to drive traffic and find new customers.
The numbers are in, and 70% of businesses don't have any notable calls-to-action on their homepage. This makes it almost impossible to convert traffic into leads. Use CTAs to point visitors where you want them to go.
Guess what? More than 56% of all website clicks are directed to a landing page, not the home page. Use your landing pages to deliver premium content and convert visitors into actionable leads.
Email marketing is consistently voted the most effective marketing channel. In fact, for every one dollar spent on email marketing efforts, there is an average return on investment of $44.25!
These are just a few of the essential inbound marketing strategies you should be using in your business. Check out the infographic below to read about the other 16 strategies and find out where they fit in the inbound marketing funnel.