How a Lead Becomes a Customer: A Journey [Infographic]

Successfully converting a lead into customer requires a seamless inbound marketing strategy that is optimized for the audience you're trying to attract. Good website design is essential in bringing leads to you, but the nurturing process you have in place after they've entered your site and shown interest is what closes the sale. 

The infographic below from ReachLocal illustrates the process of how a lead becomes a customer in a fun way, highlighting the important steps your business should be taking to guide your valued leads down your inbound funnel until they are ready to become a customer.

How a Lead Becomes a Customer

Here are some customer conversion tips your business should be following if you want more leads and sales:

Conversion Tip #1 - Search advertising can help your business show up at the top of search results so you appear in front of ready-to-buy consumers.

Conversion Tip #2 - Not all websites are created equal. Those that are optimized to drive conversions with quality content and easy-to-find contact information help businesses get more leads and customers.

Conversion Tip #3 - Using a website and lead management solution that captures contacts, records calls, and alerts you via email or text can help you classify new leads, listen to what your leads are shopping for, and respond quickly to them.

Conversion Tip #4 - Automated reminders to call back hot leads can help you stay in front of them as they decide to make a purchase. All while you run your business!

Did you find this infographic helpful to your business? Which part did you like the most and why? Let us know in the comments below!

PHOTO CREDITS: JOURNEY