As a home builder, you want to focus on what you do best: building exceptional homes. You can do this when you leave the marketing of your business up to a team of experienced professionals.
A marketing agency can be your ticket to significantly increasing your customer base. But we think that you shouldn’t just be looking for a marketing agency. What you really need is a marketing partner.
Reading Time: 4 minutes
Level: Intermediate
Key Takeaways:
- A good marketing partner will listen to what you have to say about your business
- If a marketing agency tries to push a standard marketing package that’s not tailored to your needs, you should look elsewhere
- You should trust the marketing agency you hire
- Keep an open dialogue with your agency when setting goals
- A good marketing partner is going to collect data on everything they do and provide you with the information
- Make changes based on solid data
That’s right.
You want an agency that’s going to work closely with you to grow your business in a big way. Read on to learn more about how you can find a home builder marketing partner that will grow with you.
Share Your Thoughts
A good marketing partner will listen to what you have to say about your business as they make a marketing plan. They should want to know who your customers are and what they’re really looking for; and if you aren’t sure, they’ll help you find that info. They want to get to know the ins and outs of the homes you build, the materials you use, the processes you go through, and more.
They’ll want to hear everything about what makes you special.
If a company is trying to push a standard marketing package that’s not specifically tailored to your needs, you should be looking elsewhere.
Establish Trust
Like any partnership, you need to establish some trust. You want to trust that the agency is going to listen to you for ideas, but you also have to trust the marketing agency knows what they’re doing.
Modern marketing techniques look different compared to traditional methods. You no longer spend a lot of money upfront to (hopefully) get a sudden influx of interest.
Instead, the idea is to increase traffic to the website and build trust with the visitors who come to the site. This process may take a bit longer, but you’ll find it’s worth it in the end because when the customer is ready to buy, you’ll be top of mind.
Working with an agency you trust has, in turn, helped you to build trust with your clients.
Set Some Goals
You want your business to grow, and the marketing agency wants to see your business grow. But what exactly do you mean by “grow”?
Keep an open dialogue with your agency when setting goals. Ideally, you’ll work together to set some SMART goals - goals that are specific, measurable, actionable, realistic, and time-bound.
Start by focusing on one thing at a time. For instance, you might start by increasing traffic to your website and capturing email addresses for marketing purposes. Once that’s going well, maybe you want to switch the focus to video marketing so you’d be able to capture a different type of audience.
Of course, this all depends on what your business structure looks like. A good marketing partner will help you set goals that are appropriate.
Collect Data
A good marketing partner will collect data on everything they do for you. They should be able to see things like which keywords bring traffic to your website, how long people stay on your site and what they do when they decide to leave.
They’ll look at how many people sign up for your mailing list, what stage of the buying journey these people are in, and how many are opening up the emails you send.
They will then meet with you regularly to discuss the data that they’re collecting so you can get a sense of how things are going.
Make Changes Based on Data
Once you review the data with your marketing partner, the two of you can make decisions on how you should proceed. For instance, you might see that the type of content designed to appeal to Customer Persona A works really well, but the content targeted to Customer Persona B is falling flat.
At that point, you can decide whether it’s better to focus solely on Customer Persona A or to tweak your methods aimed at Customer Persona B and see if something else will work better.
Once you find which techniques work for your business, you’ll want to stick with those techniques and expand on them.
Additionally, take advantage of any new trends that come along. No one wants to be behind the curve!
At Marketing Ninjas, we recognize how important it is to build relationships; both our relationship with you AND your relationship with your customers. We think you’ll appreciate the personal approach we take with each of our clients. Call us today to set up an appointment to talk about your business’ needs.
Originally published Feb 18, 2020
