---
title: Why Instagram is Good for Business [Infographic]
description: Photos are the new king of content. This infographic explains why Instagram is good for business with tips on how you can use it to grow your brand.
---

[New Home Marketer Blog](https://blog.velocity23.com/blog)

# [Why Instagram is Good for Business \[Infographic\]](https://blog.velocity23.com/blog/why-instagram-good-for-business-infographic-25web)

 Written by [Velocity23](https://blog.velocity23.com/blog/author/velocity23) | Wed, June 17, 2015

Photos are the new King of Marketing and if you're not already incorporating them into your marketing strategy, you're missing out. Instagram has a massive audience and is growing by the day. Give your brand an identity that people can relate to as you tell stories and promote your products/services through photos.

In the [KOL Limited](http://www.kollimited.com/) infographic below, you'll see why Instagram is good for business. Top global brands are using it for a reason and you should be too!

## Why Instagram?

Photos are a very popular form of [visual content](https://blog.velocity23.com/blog/a-guide-to-creating-visually-appealing-content-infographic) and people love it. That's why engagement is so high on Instagram. Here are four reasons why you should be using Instagram in your marketing campaign:

**1. Engage Consumers**

A perfect platform for businesses to engage customers with the help of funny events and hashtags.

**2. Deliver Your Brand's Message**

Instagram allows consumers to relate to your brand's message via photos.

**3. Appeal to Emotions**

Show the personal side of your company through photos. Visuals speak louder than words.

**4. Reach a Wider Audience**

The number of users on Instagram is steadily increasing. If you're not already on there, now is the time to [get started on Instagram](https://blog.velocity23.com/blog/instagram-for-business-how-to-get-your-brand-started-infographic) and grow your business.

## Popular Hashtags

If you want to reach more users, try adding some of these popular hashtags to your photos, but only if they relate to what you're posting about:

- **#regram**
- **#foodie**
- **#love **
- **#follow **
- **#instagood**

Speaking of hashtags, here are some #instatips for your business:

- Create your company's own Instagram account and share unique photos.
- Use popular hashtags wisely.
- Share your cool Instagram photos on popular social media channels.
- Spread awareness about your brand by asking your customers to share the photos of your products and services.

#### Was this this Infographic #insta worthy? If your business is already using Instagram, what are your thoughts so far? Let us know in the comments below!

[View full post](https://blog.velocity23.com/blog/why-instagram-good-for-business-infographic-25web)

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