Twitter cards are an exciting innovation for businesses because they give users the ability to engage with their brand on a deeper level and are used to drive traffic, leads and sales. If you're not already using them as a part of the overall social media strategy for your business, now is a perfect time to start capitalizing on this effective Twitter tool.
The below infographic was created by SurePayroll and Ghergich & Co. to give you a quick, insightful Twitter cards review and show you how to use this awesome tool to drive traffic to your website in four easy steps.
Twitter Cards Review - What Do They Do?
- Twitter cards allow users to attach media experiences to tweets - beyond the capped 140 words. They will make a great addition to your existing social content creation strategy.
- They allow brands to stand out from a feed full of text, which is important if you want your followers to engage with your social content.
- Twitter cards can help businesses introduce new products or services, share videos and current events, and increase conversation.
Things to Remember
Tweets with images attract:
- 18% more clicks
- 89% more favourites
- 150% more retweets
Without ever leaving Twitter, followers can:
- Download an app
- Visit a landing page
- Sign up for a newsletter or contest
- Use a coupon
Twitter cards can:
- Drive more traffic to a site
- Provide more customization and branding
- Increase followers
Getting Started
- Choose a card type
- Add meta tags
- Validate
- Measure results
Now you're ready to start your own Twitter Card Campaigns!