You want some social media tools to make your job easier and use social media effectively, but you don't want to make a mistake and use the wrong ones. This infographic is going to really help you.
There are five big categories of social media tools:
- Social Listening
- Social Conversation
- Social Marketing
- Social Analytics
- Social Influencer
This infographic reviews five tools in each category.
Social listening software allows your company to learn what conversations are happening online about your business, your competitors, and the keywords you want to monitor for your brand.
This software literally gets you into the conversation on social media in real-time. If there is one thing that impresses people in today's market it is a lightning fast response time and even better, real-time access for your customers to your brand.
When your campaigns become too much to handle, you should look at the software tools in this category. They will help you manage your campaigns across multiple platforms.
You need to accurately measure your ROI of your social media efforts. This is the type of software you're going to need for that. Did you know that 60% of companies struggle to measure their social ROI? Be sure to look at this category.
If you want to leverage influencers in your market or with a specific demographic, these tools are sure to help. When you get one of these people talking about your brand, it pays off quickly.
Enjoy the infographic from Social Media Today.
Something to keep in mind - some of these tools can be used in more than one category. For example, Hootsuite could be used for listening, conversation, and influencer. So take a look and see which ones could be the solution your company is looking for.
Which one of these social media tools do you think you'd like to try? Let us know in the comments.