Is your content falling short of expectations? Do you wish there was a way you could jump-start website traffic, lead generation and sales without making any major changes to your inbound marketing strategy? A detailed content creation strategy for articles, social media, and video content will help you do that.
The awesome team over at QuickSprout has created the insightful infographic below on these three content creation strategies, providing you with valuable tips and statistics to be mindful of so you can maximize their success.
Get to Know Your Content Creation Strategies
If you want to achieve your marketing goals and objectives, it's a good idea to first understand the different kinds of content creation and how to best implement them. Content is the fuel to your marketing machine. Give your business the premium grade it deserves.
Written Content Creation
- Use bullet points for easy to read content
- Keep content short, sweet and to the point
- Add images and videos (articles with images have 94% more views)
- Evoke emotions awe, laughter, and amusement
The stats are written on the walls...
- Did you know that 90% of the information that comes to the brain is visual?
- 46% of people say a website's design is the #1 criterion for discerning the credibility of the company.
- Posts with videos attract three times more inbound links. Keep that link juice flowing!
Social Media Content Creation
- Make sure URLs are short (use services such as Bit.ly)
- Post where you know that your audience is hanging out and engaging
- Post often, but don't make every social media post a link to a new blog or piece of content. Your business should have a social media strategy so you know what to post and when to share it.
- Engage with your audience and other businesses within your industry.
Here are some social media stats to remember:
- 93% of the most engaging posts on Facebook are photos.
- 62% of the shared pictures are related to humour.
- 61% of the shared content is about something interesting.
- Pictures are tweeted 361% more than videos.
Video Content Creation
- Invest in HD quality videos and use high-quality graphics in their production
- Keep your video content under 2 minutes
- Add a call-to-action at the end of your video
- Add your logo to the intro and end of your video
Hit "Play" on these video stats:
- 50% of users watch business-related videos one time a week on YouTube.
- 64% of visitors that watch a video are more likely to buy a product on an e-commerce store.
- 80% of online visitors watch an entire video, while 20% will read content in its entirety.
- YouTube is the #2 search engine in the world.
Photo credits: content