The Science Behind Creating Infographics People Want to Share [Infographic] Blog Feature

By: Velocity23

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The Science Behind Creating Infographics People Want to Share [Infographic]


You may ask, "What makes someone want to share an infographic?" The answer is hard to quantify because there are many characteristics that make up a popular infographic. While there's no "right answer", there are a lot of things you can do to make your infographics shareable.

In the Siege Media infographic below, you'll learn about the science of creating infographics and how to make yours stand out while still connecting with your audience.

Interesting Infographic Facts

  • The most shared infographics have an average of 396 words.
  • The average size is 804 X 3683 pixels.
  • The colour blue is present in almost half of these infographics.
  • Close to 73% of the most shared infographics use an identifiable colour scheme.

Is Your Industry "Infographic-Friendly"?

Here is a list of the industries where infographics are most popular:

  • Health 
  • Entertainment
  • Business
  • Social Media
  • Science

These are the least popular industries for infographics:

  • Food
  • Computers & Electronics
  • Politics
  • Travel & Tourism
  • Finance
  • Which Colours to Use

Make your infographics visually appealing. The most-used colours amongst the 1000 most shared infographics are:

  • Blue (47%)
  • Red (32%)
  • Green (25%)
  • Yellow (22%)
  • Orange (17%)

Continue reading below for more infographic facts and tips to help you create ones worth sharing.

The Science Behind Creating Infographics People Want to Share Infographic image

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Was this infographic on Creating Shareable Infographics helpful to your business? Which facts or stats surprised you the most? Let us know in the comments below!


About Velocity23

We help home builders and developers upgrade their marketing, sales and operations processes so they can grow and scale their business, and sell more homes.

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