Are you still trying to attract more visitors to your website? If you aren't already doing things to build external links connecting back to your content, you should be. Link building is still an important and prosperous marketing element. While it can generate ROI, backlinks also drive more traffic to your site and build credibility for your business as a place where people can find valuable content.
In the Engagebit infographic below, you will find eight data-backed ways to creating content that attracts more backlinks.
There are a number of things you can do to increase the chances someone links back to your content. Here are four that stood out to me:
According to Moz, there is a direct correlation between the length of the content and the number of backlinks it attracts: the longer and more valuable a piece of content is, the more backlinks you will receive.
Almost half the time a person lands on a website, how well it is designed becomes the main factor in deciding the credibility of a business. If people don't trust you, they won't link back to your content.
Did you know blog posts that incorporate video attract three times more backlinks than blog posts without video? Try embedding a relevant video or even create your own.
Humour and the feeling of happiness can evoke more people to link to your content. Make your content fun and lighthearted, while still delivering value to your audience. This is a perfect combo to gain more backlinks for your website.
Check out the infographic below to find out what the other four way to get more backlinks are and why they work so well!