I am going to let you in on a little secret.
Not everything you've heard about SEO is true...
"What?!" you say.
I'm going to show you the off-page SEO ranking factors that are facts, and I'm going to expose the myths. Now you don't have to spend a lot of your time doing activities that aren't going to give you the off-page SEO benefits you're looking for.
Getting your page ranked in a competitive niche can be very difficult. Especially if you are only doing on-page SEO. That's where off-page SEO will really make a difference. However, there are a lot of facts and myths out there in regards to what works for SEO off-page.
You may already know that Google has over 200 different ranking factors in their ranking algorithm. So I can understand the frustration and confusion when trying to sort out SEO facts from SEO myths.
Concrete and Probable Positive Ranking Factors
For a full breakdown, check this Off-Page SEO guide from Brian Dean. Here are some positive ranking factors we know of for off-page SEO include:
- Authoritative inbound links to your page (these are easier to get than you think)
- Keyword anchor text
- Links from relevant sites
- Links from a site in the same SERP
- DMOZ listing
Concrete and Probable Negative Ranking Factors
Avoid these factors that are known to have a negative impact on your off-page SEO:
- Diluted page & domain authority
- Excessive cross-site linking
- Paid link schemes
- Poor content surrounding links
- An unnatural ratio of anchor text
Those are some, but not all, of the most impactful ranking factors. You'll have to read the infographic below to get the rest.
Remember is that off-page SEO is simply one piece of the puzzle.
Thanks to Red Website Design for this great infographic.
There you have it, the details about off-page ranking factors. If you haven't read my on-page SEO ranking factors post, check it out here where I go over on-page SEO ranking factors - truths and myths - so make sure to read it.
And if you're looking for some more details on SEO myths along with actionable tips to improve your own site, click below to download our guide on SEO Myths You Should Leave Behind.