How well is your current social media marketing strategy performing? Do you feel like you should be receiving more engagement on the content you share?
I have some good news.
It's normal for businesses to feel this way; to not know which social media marketing tactics they should be using. There is a plethora of information online and it can be overwhelming. So what do the experts think?
In the Feldman Creative infographic below, social media marketing is simplified into 30 of the most effective social media marketing tactics any business can benefit from. Take these tips and put them into action on your social accounts. In no time, you'll see the results you want - more interaction from your followers, a boost in traffic and leads, increased social reach, and more happy customers!
You can find all 30 of the most effective social media tactics in the infographic, but here are 10 of the must-follow tips that caught my eye:
1. Learn From Leaders.
Observe how social-oriented brands and leaders in relevant markets select channels, tune-in to their customers and create engaging content.
2. Use Hashtags.
Using hashtags helps with tracking promotions, targeting readers by areas of interest and starting conversations.
3. Keep it Real.
Be authentic and draw from your experiences, knowledge, and sense of humour.
4. Ask Questions.
You'll get more engagement and insights when you throw questions out there.
5. Monitor and Respond.
Monitor mentions of your brand to find good feedback to share, bad feedback to mediate and new business prospects.
6. Dial-Up Social Media at Events.
Create event pages. Select a hashtag. Interact with attendees. Stream video. Publish content from the event.
7. Learn From Your Analytics.
Click around your Google Analytics regularly to determine where traffic is coming from and going to.
8. Be Patient.
Results can't be rushed. Think long-term and be a nurturer.
9. Keep Up with the Changes.
Social networks make changes often. Subscribe to reliable sources to keep your social IQ high.
10. HAVE FUN!
This is an important one. If you're not enjoying social media, you're doing it wrong.