Having trouble figuring out what exactly your fancy new marketing automation software is talking about? Don't worry, tech companies actually hire people to develop confusing new terms for a standard feature, so they appear to be huge innovators in the industry...
Seriously, how do you think the trigger for an automated task becomes a "Program Feeder" or a sequence of emails becomes an "engagement engine"?
If you're like me and have to jump around from software platform to software platform it can make your head spin. Fortunately, we have a great infographic from Überflip that will clarify things for you.
Why Marketing Automation?
Marketing automation has really helped many businesses save time while increasing profits. Think of it like a marketing machine that you just put the key in, fire it up and sit back while it spits profits out. Can't afford to hire Russell Brunson to build your funnel? That's okay; you can likely find his funnels online and use them in your marketing automation machine. Your list stopped opening your emails? Save your email deliverability by using a reengagement sequence from Digital Marketer's machine program.
There are a lot of automation recipes you can find online but the terminology will vary based on the software the person that developed it was using. Thankfully the infographic below will help you out.
Marketing automation should be a big part of your inbound marketing campaign but there a few extra pieces you don't want to miss out on. To help you out, we have created a helpful inbound marketing campaign checklist you will want to tape to your desk. You can grab it for free by clicking the button below.
Do you use marketing automation in your business? If not, what's holding you back? Let me know in the comments below. Don't forget to be a nice person and share this post with all of your friends that are lost in the terminology nightmare.