All the time you've spent formulating a flawless piece of premium content that your subscribers, fans, leads and prospects have been craving has come to an end. You have a drool-worthy offer at your grasp, but what's next? The hard work is done. Now, all you need is a landing page to funnel those people in and an action you want them to take in order to view your offer. But before you unleash your conversion machine, there's one more thing you need to maximize the success of your offer: Landing Page Optimization.
The layout of your landing page is just as important as your offer. As a marketer, this should come as no surprise. You're aware that great design is crucial to your website's lead-generating success, just as it is with any aspect of your inbound marketing strategy. A clear and concise headline, convincing testimonial, informative video, third-party endorsements - these are just some design elements of a high-converting landing page. Each step of landing page optimization has a role and when they're put together, magic happens.
Thanks to the fine people over at QuickSprout, they've created the below infographic for you to use as a guide on landing page optimization.
Simply put, an optimized landing page means that it is designed to convert the most for the least amount of money. Make sure you're incorporating these nine high-converting design elements into your landing page:
1. Make sure your headline is clear and concise.
2. Provide important details about your product.
3. Make sure your call-to-actions (CTAs) stand out.
4. Use convincing testimonials in an effort to boost your conversion numbers.
5. Reduce the navigation and link options on your landing page.
6. Add a relevant image or video.
7. Break down the benefits of your solution into bullet points.
8. Use third party verifications.
9. Place the most important elements of your landing page above the fold.
Once you've created the best landing page possible using this guide, don't forget to test it out and measure the ROI to see how successful your offer was. A/B testing and multivariate testing each have their own set of benefits and drawbacks. If you want fast results, go with A/B tests. Multivariate tests are easier to create and you can get a clearer picture as to which element of your landing page needs to be fixed.