The inbound marketing process is about attracting targeted prospects into your business. There are some big advantages to using inbound marketing in your business.
First, inbound marketing is content driven. That means you need to be producing remarkable content that your target customer is looking for. Your content needs to educate, entertain and engage them.
A by-product of content marketing is that you begin to establish yourself as a trusted authority in your market. Being the trusted authority helps you overcome many of the typical objections you're used to dealing with, such as price and trust issues.
Second, the inbound marketing process is data-driven. You can measure every single step of the process. Analyzing the data tells you what's working and what isn't and allows you to make constant improvements.
So how do you get started with implementing an inbound marketing process? Check out this awesome infographic:
