According to this inbound marketing infographic created by Voltier Digital, Inbound marketing is on the rise.
“That’s great…” you’re thinking, “but what the heck is Inbound Marketing anyways?”
Welcome to the dawn of marketing you won’t hate…
Inbound marketing or “new marketing” is any marketing tactic that relies on earning people’s interest instead of buying it. It relies heavily on the use of the Internet. Communication becomes two-way and is interactive whereas old marketing was one-way and marketers and advertisers would broadcast out in hopes to elicit a response.
New marketing involves the use of creating content such as white papers, ebooks, podcasts, blogs and… heh… infographics in order to educate and entertain the audience. They also use social media to help spread the word and spread their content out on the Internet.
Inbound marketing focuses on adding value and getting found by prospects and customers. They “earn their way in” in contrast to outbound marketers who have to “buy, beg, or bug their way in.”
Inbound marketers also take advantage of various social media channels to spread their content. If they do a great job at educating, entertaining and engaging with their audiences, then there is a good chance that their audiences will share their content with their friends and followers too.
Using good content marketing also makes a big impact on a website’s search rankings. This can help to create buzz and and referral traffic as well as drive sales or leads.
With more and more consumers tuning out old media such as television advertising, radio ads and various print publications like newspapers and magazines, it’s becoming more costly and more difficult for businesses to get the word out about their products and services.
If you’re trying to market your business, then maybe you should consider using new marketing as you’ll see when you look through this inbound marketing infographic.
