What is your business' value proposition? Do you have one? Telling prospects about the value you can provide with your products is the best way to convert them into customers. When you create a high perceived value of benefits that outweigh the costs, your prospects will want what you have to offer.
In the Quick Sprout infographic below, you'll learn how to write a value proposition that motivates your prospects and converts them into happy customers.
What is a Value Proposition?
A value proposition is a promise of value to be delivered. It's the main reason a prospect should buy from you and not your competitor. Close to 70% of B2B firms have established value propositions, which speaks to its importance in conversions and sales. First impressions are everything - let your unique value proposition sell your product for you online. It is one of the many must-have elements of an effective website.
Your value proposition is a cost vs. benefit equation that shows your prospect's motivation:
Motivation = Perceived benefits - Perceived costs
The value proposition you formulate should explain:
How your products solves problems/improves situations.
What specific benefits customers can expect.
Why customers should buy from you over your competitors.
Do not confuse your value proposition with a slogan or positioning statement. Think of it as a clear, concise way of explaining the value your products provide and why they are the best choice available.
A good value proposition should have clarity, communicate specific results the customer will get, and explain exactly how it is different and better.
Elements of the Value Proposition
Headline - Describes the end benefit you're offering to the customer.
Subheadline or Paragraph - Detailed explanation of what you offer, to whom and why.
3 Bullet Points (optional) - List all benefits and/or features.
A Visual Element - Show a video or an image to enhance your message.
How to Write a Value Proposition
Step 1: Identify customer benefits. Make a list of all benefits your product offer to customers.
Step 2: Link benefits to value offering. Identify what value your products bring to the customer.
Step 3: Differentiate and position yourself. Make it clear who your target customer is, what you offer to them and how you are different.
Now you're ready to create an effective value proposition that converts!
Was this infographic on How to Write a Value Proposition helpful to your business? Were there any areas of your perceived value that needed to be changed? Let us know in the comments below!
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