---
title: Here's How Google Determines Search Results [Infographic]
description: Want to know how Google determines search results? This infographic shows you the SEO best practices that will help boost your rankings effectively.
---

[New Home Marketer Blog](https://blog.velocity23.com/blog)

# [Here's How Google Determines Search Results \[Infographic\]](https://blog.velocity23.com/blog/google-determines-search-results-infographic-10sim)

 Written by [Velocity23](https://blog.velocity23.com/blog/author/velocity23) | Wed, February 4, 2015

Have you wondered how Google determines search results? While their algorithm remains largely a secret, there are some factors that correlate with higher rankings in the internet's largest search engine.

In the [AudienceBloom](http://www.audiencebloom.com/) infographic below, you'll find some valuable SEO best practices you can use to [boost your search engine rankings](https://blog.velocity23.com/blog/how-to-optimize-your-web-page-for-search-engines-infographic), become more visible online, and bring more traffic to your website.

## How Google Determines Search Results

In two separate studies done (one by [Moz](http://moz.com/) and the other from [SearchMetrics](http://www.searchmetrics.com/)) to determine which factors lead to higher search rankings, some valuable statistics were uncovered. Instead of getting lost in all of the technical details of the study, here is a list of best practices to follow:

## Linking SEO Best Practices

- Build lots of awesome links to your page. When you're writing content for your business blog, make sure you are linking to other relevant posts within the text.
- Get a good mix of links from different IP addresses. C-blocks, and root domains.
- Don't be afraid to link to other external sources from your own website content. 

## Website SEO Best Practices

- Keep both your brand name and URL short and appealing.
- Don't host your blog on a subdomain. Instead, put it in a subdirectory (ie, domain.com/blog)
- Optimize website speed.
- Include meta elements (title and description) on all pages
- Get a .com domain; they may be favoured by Google in search visibility. (Unless you're located in Canada, where a .ca domain is the best choice.)

## Social Media SEO Best Practices

- Google+ has the highest correlation to higher rankings. Create a profile for your brand!
- Facebook and Twitter engagement have very high relative ranking correlations.
- Focus on creating valuable and relevant long-form content. There are a lot of valuable benefits that come with [having an active blog](https://blog.velocity23.com/blog/what-are-the-benefits-of-having-an-active-blog) and better search results is one of them.

Not optimizing your website for search engines is a silly [internet marketing mistake](https://info.marketingninjas.com/11-deadly-im-sins-lp) that is often overlooked. Now that you know how important it is to your [inbound marketing strategy](http://marketingninjas.com/internet-marketing-services/inbound-marketing-packages/), it's time to put these best practices into action and [boost your SEO](http://marketingninjas.com/internet-marketing-services/search-engine-optimization-packages/)! Always remember: The easier it is for people to find your content, the more traffic and conversions you'll get. 

###### *Photo credits: [Google](https://depositphotos.com/51280141/stock-photo-google.html)*

[View full post](https://blog.velocity23.com/blog/google-determines-search-results-infographic-10sim)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Velocity23"
  },
  "dateModified" : "2021-10-12T19:34:37.716Z",
  "datePublished" : "2015-02-04T14:00:00Z",
  "headline" : "Here's How Google Determines Search Results [Infographic]",
  "image" : {
    "@type" : "ImageObject",
    "height" : 570,
    "url" : "https://info.marketingninjas.com/hubfs/how-google-determines-search-results-featured-image.png",
    "width" : 1090
  },
  "mainEntityOfPage" : "https://blog.velocity23.com/blog/google-determines-search-results-infographic-10sim",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://info.marketingninjas.com/hubfs/Gauge_left_Velocity23-350.png",
      "width" : 280.0
    },
    "name" : "New Home Marketer Blog"
  }
}
```