Do you know how to generate leads with inbound marketing automation? According to marketers, the greatest benefit of using inbound marketing software is generating more leads. There are four main elements of marketing automation that will help you see the lead generation results you want to achieve.
In the Technology Advice infographic below, you will see what these marketing automation tools are and why they're so vital to your business' lead generation success.
Here are the four areas of automation you should be focusing on in your marketing efforts if you want to increase the amount of leads that come through your inbound marketing funnel:
Lead scoring helps determine which leads are ready for sales, and can generate a 20% increase in sales opportunities. Now, instead of chasing leads off, sales can talk to them when they're ready.
Sixty percent of consumers read marketing emails. By segmenting prospects based on demographic and behavioural data, marketers can produce targeted autoresponder campaigns. Email is also three times more likely to prompt a purchase than social media.
Drip campaigns send leads to landing pages where they provide their contact information in exchange for relevant, valuable content. Using automation in conjunction with landing pages can result in conversion rates as high as 50%.
Three out of five companies say A/B testing is very valuable for increasing conversion rates. Testing can uncover which image or headline appeals most to your audience. Personalization can pull data from a prospect's profile and insert it into landing pages or email copy. Personalized emails generate six times more revenue than non-personalized emails.
Marketing automation isn't just a trend, it's a powerful set of tools that can help your company close deals and improve ROI. Investing in a proven inbound marketing strategy with the right automation tools is a smart business choice and one that you will see results with. You will be able to generate more leads and nurture them along the buyer's journey until they're ready to buy. This is a formula for increased revenue and business growth.