Are you optimizing your marketing emails? Knowing what goes into creating successful emails for your email marketing strategy is paramount to its success. A majority of online shoppers are influenced by marketing emails and will make purchases because of them. This is why your emails need to be segmented, personal, and mobile-friendly if you want to reap the revenue rewards from your customers.
In the infographic below, Quick Sprout breaks down all of the important elements of email marketing optimization so you can give your marketing emails - and your leads - the attention they deserve.
These are some of the tips that stood out to me after absorbing all of the great advice from this infographic:
1. Optimize your email body content. You need to clearly convey your offer and how it can benefit your readers.
2. Personalize your content. Make sure to add in the appropriate name, location, company, and any other personalized details for each email contact if you want your emails to be opened.
3. Optimize for mobile. Over 70% of mobile purchasing decisions are influenced by promotional emails. If that wasn't convincing enough, 48% of emails are opened on a mobile device.
4. Avoid repetitive subject lines. If you're sending multiple email updates about the same thing, change up the text in your subject for increased open rates.
You can find all of the important elements of optimized marketing emails, as well as some very intriguing stats, in the infographic below!