---
title: Email Open Rates - What 13 Billion Emails Told Us [Infographic]
description: Get ready to learn what analyzing 13 billion emails said about email market share and how people open emails, along with what you can do with this info!
image: https://blog.velocity23.com/hubfs/email-open-rates-featured-image.png
---
[](https://velocity23.com/)
-
-
-
-
-
[1-888-450-1859](tel:18884501859)
[hello@velocity23.com](mailto:hello@velocity23.com)
- [Home](https://velocity23.com/)
- [About](https://velocity23.com/about/)
- [Blog](https://blog.velocity23.com/blog)
- [Resources](https://velocity23.com/marketing-resources/)
- [Contact](https://velocity23.com/contact/)
- [SCHEDULE A CALL](https://velocity23.com/lets-talk/)
- Categories
- Follow Us
- [Subscribe](https://info.velocity23.com/blog-subscribe)
- [Analytics & Data](https://blog.marketingninjas.com/blog/topic/analytics-data)
- Case Study
- [Content Marketing](https://blog.marketingninjas.com/blog/topic/content-marketing)
- [Design](https://blog.marketingninjas.com/blog/topic/design)
- [Email Marketing](https://blog.marketingninjas.com/blog/topic/email-marketing)
- [Getting Found](https://blog.marketingninjas.com/blog/topic/getting-found)
- [Inbound Marketing](https://blog.marketingninjas.com/blog/topic/inbound-marketing)
- [Lead Generation](https://blog.marketingninjas.com/blog/topic/lead-generation)
- [Miscellaneous](https://blog.marketingninjas.com/blog/topic/miscellaneous)
- [Search Engine Optimization](https://blog.marketingninjas.com/blog/topic/search-engine-optimization)
- [Social Media](https://blog.marketingninjas.com/blog/topic/social-media)
- [Sales](https://blog.marketingninjas.com/blog/topic/sales)
- [Strategy](https://blog.marketingninjas.com/blog/topic/strategy)
-
-
-
-
-
-
![Email Open Rates - What 13 Billion Emails Told Us \[Infographic\]](https://blog.velocity23.com/hubfs/email-open-rates-featured-image.png)  [Subscribe](https://info.velocity23.com/blog-subscribe)
By: [Velocity23](https://blog.velocity23.com/blog/author/velocity23)
Print/Save as PDF
# Email Open Rates - What 13 Billion Emails Told Us \[Infographic\]
[Email Marketing](https://blog.velocity23.com/blog/topic/email-marketing) | [Analytics & Data](https://blog.velocity23.com/blog/topic/analytics-data)
Email marketing is constantly evolving. While the basic premise remains the same, you have to keep up with what your market *wants*.
With that in mind, we're bringing you this infographic.
Now, you're going to learn what analyzing *13 billion emails* said about email market share and how people open their emails.
## What can you do with this information?
By having this kind of data at hand, you now have a *roadmap* to ensure your emails are designed and optimized for the email platforms that the majority of people use on a daily basis. **Better optimization** = *higher open rates* = *higher email marketing ROI*.
And isn't that the goal?
Having a great [email subject line](https://blog.velocity23.com/blog/infographic-perfect-email-subject-lines) is one thing, but will it display properly on the platform your reader is using? 55% of emails are opened on *mobile* while only 19% are opened on a *desktop*. In fact, since 2011 desktop opens have *dropped* a whopping 39%! You can bet that most businesses are still optimizing for desktop software like Outlook and Thunderbird.
## Mobile
In 2015, *iPhone* took the top slot with a 33% market share of mobile opens but, *Android* rose 35% to take 10% of the market share. *iPad* has dropped 5% to now represent a 12% market share.
## Desktop
*Desktop* opens have remained pretty much the same, *except* for Outlook which took a 33% dive to go from 9.5% market share to 6.4%. It's interesting to note the 536% jump *Thunderbird* took, even though this represents less than 1% market share it is pretty impressive!
## Webmail
It is speculated that people are jumping ship from the *Gmail* app and switching to the native email apps on both *iOS* and *Android*. This is likely due to the *poor support* for responsive design in the Gmail app.
There is a lot of information in the infographic from [Litmus](https://litmus.com/blog/we-analyzed-13-billion-opens-to-discover-where-subscribers-read-email-infographic) so be sure to check it out.
There you have it, the data to help you get higher open rates for your emails. Remember that email is only part of your inbound marketing toolkit. To make sure you have your inbound marketing campaign squared away, download our **FREE** Inbound Marketing Campaign Checklist.
[](https://cta-redirect.hubspot.com/cta/redirect/346889/d446b8aa-add7-4212-9faf-0c70e3e6dbec)
#### What do you think of these email stats? What is your biggest challenge with email marketing? Comment below and let us know. Don't forget to like and share this post.
#### About Velocity23
We help home builders and developers upgrade their marketing, sales and operations processes so they can grow and scale their business, and sell more homes.
- **Connect with Velocity23**
-
-
-
- [mailto:hello@velocity23.com](mailto:hello@velocity23.com)
$('.post-single--social-mobile ul').html($('.post-single--social ul').html()); $('.post-single--social-mobile ul').find('li:first-child').remove(); $('.post-single--social-mobile').find('li').css('width',(100/$('.post-single--social-mobile').find('li').length)+'%'); setTimeout(function(){ $(".post-single--social-mobile").addClass("mobile-slide"); }, 2000);
1
Wait! Before you go, grab a FREE copy of:
## Mapping The Home Buying Journey
Updated for 2021! Discover how to 10X your sales funnel, gain massive awareness, and stay ahead of your competition. Subscribe to the Velocity23 blog and download your free copy now!
No thanks, I have enough home buyer leads already.
- [About](https://velocity23.com/about/)
- [Our Values](https://velocity23.com/about/#values)
- [Our Team](https://velocity23.com/about/#our-team)
- [Careers](https://velocity23.com/about/careers/)
- [Contact](https://velocity23.com/contact/)
- [Social Media Training](https://velocity23.com/social-media-training/)
- [Twitter](https://velocity23.com/social-media-training/twitter-training/)
- [Facebook](https://velocity23.com/social-media-training/facebook-training/)
- [LinkedIn](https://velocity23.com/social-media-training/linkedin-training/)
#### Contact
Velocity23
Edmonton, Alberta
Phone: [780-450-1859](tel:17804501859)
Toll Free: [1-888-450-1859](tel:18884501859)
[hello@velocity23.com](mailto:hello@velocity23.com)
[](https://ecosystem.hubspot.com/marketplace/solutions/velocity23) 
© 2026 Velocity23. All rights reserved.
- [Privacy Policy](https://velocity23.com/privacy-policy/)
- [Disclaimer](https://velocity23.com/disclaimer/)
- [Terms](https://velocity23.com/terms-of-use/)
