Out of all the marketers who are doing content marketing, only 49% have a content strategy in place. Having a strategy you can execute is key to creating the right kind of content and having it optimized to drive a lot of organic traffic to your site.
In the Quick Sprout infographic below, you'll learn about what is needed to create content that drives traffic to your website. You want to build a website that works for you, driving traffic and leads 24/7. One way to make this happen is to focus on attracting more organic visitors using certain content elements.
The basis of all good content starts with value. If you are providing valuable, relevant information people are searching for, they will find it and read it. But it doesn't stop there.
Now that you have written content with value, it needs to be optimized with relevant keywords that have lots of searches. Having quality inbound links is important too. Valuable content will spread and be shared amongst others. Other sites may make reference to your content and drive traffic back to you. They like to link to exclusive data, case studies, comprehensive resources, lists and guides. Know your industry and your audience so you can write expert content in these forms and gain attention from the right people. This is the kind of attention you want because it's organic traffic from people who are interested in what you have to say.
The formula for value and what comes from it is quite awesome. A unique perspective on a popular topic or sharing some unconventional knowledge could be all it takes to start driving more organic traffic to your site.