20 Captivating Marketing Statistics [Infographic]

The world of internet marketing is an unpredictable one. With so many variables to adapt to, it is sometimes difficult to choose an effective marketing strategy and stick with it. Consumer trends are always changing, as are the social media platforms that they use on a daily basis. The best way to tackle this uncertainty is to look at the important marketing statistics and trends on a yearly basis and work your marketing goals and objectives around them for optimized results.

This infographic by WebDAM breaks down the key marketing trends and statistics that you should take notice of for 2014 as you continue with your marketing efforts. Use this as a guide for what is happening in the marketing mix and keep these statistics in mind as you to continue to build your brand and grow.

Here are some of the trends and statistics that stand out for 2014:

• Social marketing budgets will double over the next 5 years.
• Emails with social sharing buttons increase click-through rates by 158%.
• 72% of PPC marketers plan to increase their budget in 2014.
• 52% of all marketers have found a customer via Facebook in 2013.
• B2B companies that blog generate 67% more leads than those who don't.
• 65% of your audience are visual learners.
• Digital marketing is here to stay. In 2014, marketing teams will invest $135 billion dollars on new digital marketing collateral.
• Internet marketing will make up almost 25% of the entire ad market by 2014.
• Inbound marketing delivers 54% more leads than traditional outbound marketing.