The fact is that B2B marketers are creating more content than ever before. They now use an average of 13 B2B content marketing tactics - from social media to white papers. But with so many choices, what types of content will bring you the best results?
Here are the B2B content marketing picks, as discussed in the Fresh Perspective Copywriting infographic below, that will separate your business from the rest:
B2B buyers seek peer recommendations before they make a purchase. That's why up to 77% of B2B buyers think testimonials and case studies are the most influential types of content. As a B2B marketer, consumer confidence is crucial and you need to "walk the talk" with plenty of positive experiences that are easy for buyers to find.
This effective content marketing tactic is what B2B technology buyers rely on during each stage of the sales journey. Just remember: give these buyers time to digest your content first. Being too quick to reach out with a sales call or email could cost you a sale.
This B2B content marketing tool is the powerhouse of the entire operation. Your emails attract new customers and revenue because the leads on your email list are the most likely to purchase your products and recommend you to others.
You might wonder why webinars are one of the most effective B2B content marketing tactics. It's because they're perfect for multitasking. They are a great way to interact with leads, educate them and answer their questions.