Digital Marketing...
it has become quite a benchmark and it's something your business can't afford to ignore.
There's email campaigns, blogging, posting on the huge variety of social media networks, videos and online shopping has done nothing but increase year after year.
You hear that you need to be involved with digital marketing (also known as online marketing!) but did you know.... ?
When working out your online marketing plan keep a few things in mind:
- More and more people are using smartphones and tablets for their email. Make sure your campaign is mobile-optimized.
- We can NOT stress the importance of your blog enough!
- Short posts can be good, but you want to keep blogs posts at a minimum of 600 words for better results on Google. And while longer is better, keep the language casual. You shouldn't need a university diploma to read your posts.
- Videos: do not neglect these! They keep people on your site longer (yay!) and increase conversion.
So? Get to work and plan out that campaign!
How has digital marketing helped your bottom line? We'd love to hear your success story. Share in the comment box below!