---
title: Social Media and Mobile Use by Gender [Infographic]
description: Do you know who your audience is? This infographic has valuable stats on social media and mobile use, by gender, to help you optimize your marketing.
---

[New Home Marketer Blog](https://blog.velocity23.com/blog)

# [Social Media and Mobile Use by Gender \[Infographic\]](https://blog.velocity23.com/blog/social-media-mobile-use-gender-infographic-10sim)

 Written by [Velocity23](https://blog.velocity23.com/blog/author/velocity23) | Wed, January 14, 2015

Do you know who your ideal customers are? Understanding the demographic of your target audience will help your greatly in your [inbound marketing](http://marketingninjas.com/internet-marketing-services/inbound-marketing-packages/) efforts. Gender plays a huge role in a person's social media and mobile use, so it's a good idea to know who your followers are. 

The below infographic from [FinancesOnline.com](http://financesonline.com/) and [Ruby Media](http://rubymediacorporation.com/) shows how social media and mobile use differs between men and women. These statistics will help you [formulate a better social media strategy for your business](https://info.marketingninjas.com/step-by-step-sm-guide-lp) and [optimize your mobile ads](https://blog.velocity23.com/blog/heres-what-you-need-to-know-about-mobile-ads-infographic).

## Social Media and Mobile Use: The Gender Divide

Men are more likely to use social media for business or dating.

Women are more likely to use social media for relationships, sharing, entertainment, and self-help.

Women also outnumber men in the top reasons for using the #1 social network, Facebook. These include: seeing photos and videos, sharing with many people at once, seeing entertaining posts, learning about ways to help others, and receiving support from people in their network.

## Online Brand Interaction

- Men prefer quick access to deals or information.
- Women prefer a social media encounter with brands. They're more likely to follow a brand for deals too.
- Women are less likely to take action on paid advertising. They ignore social media ads and mobile text ads more often than men.

**What men look for in online ads:**

- Car themes
- Sport themes
- Action themes
- Sexual themes

**What women look for in online ads:**

- Sentimental themes
- Family-oriented themes
- Real-life situations
- Pets and kids

**The common ground for men and women and what they look for in online ads are:**

- Humour
- Aspirational
- Celebrity
- Value
- Endorsements

## Mobile Outlook

[Smartphone use is addictive](https://blog.velocity23.com/blog/addictive-smartphone-statistics-infographic) because you can take your phone practically anywhere and do most things that a computer can. The smartphone trend points to women as the demographic that is more likely to use messaging, a social network, play games, or use their phone camera. Men prefer to watch videos, use GPS, read newspapers and listen to music.

###### *Photo credits: [gender](https://depositphotos.com/5328711/stock-photo-equality.html)*

[View full post](https://blog.velocity23.com/blog/social-media-mobile-use-gender-infographic-10sim)

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